In a somewhat controversial move, Google has announced that starting in 2018 their Chrome brower will have an ad “filter” installed. Ostensibly the purpose is to clean up sites that load banner ads that due to poor coding take forever to load and create a negative browsing experience. In general this is a good idea….
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HomeAdvisor and Angie’s List to merge
Creating a lead-gen behemoth, industry leaders HomeAdvisor and Angie’s List have agreed to merge. IAC Interactive which owns HomeAdvisor had offered $512 million to acquire Angie’s List in 2015 however this offer was turned down. Those in the lead-gen business have to take this as a sign that the business world values lead generations seriously…
Twitter expands live video offering to stay relevant…
…In its quest to reinvent itself as a hub for video, Twitter this week announced a swath of partnerships with sports leagues and media companies. Along with a deal with Bloomberg Media to stream 24/7 video news announced, Twitter revealed a more expansive plan with a dozen outside firms. Sports programming will include a weekly…
FTC Staff Warns Influencers and Brands to Clearly Disclose Relationship
All of you have seen tweets and Instagram posts which clearly were ads yet the poster, typically a celeb or ‘inflluencer’, did not note as such in their post. Now the FTC has taken stronger steps to make sure that if you post such an item, you must make it clear to the reader its…