Saavy marketers have learned that as Facebook’s algorithm concerning what to show its users is heavily over-weighted in terms of video posts, they have taken advantage by posting videos which are nothing but static images that don’t change or effectively showing ads for minutes at a time. In addition, pictures with fake ‘play’ buttons will…
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Facebook adds YouTube-like ‘Watch’ tab
Launching August 10th for select US Facebook users before rolling out to other areas, Facebook has added a Watch’ tab to its home page. The page showcases videos made by a small number of content creators (by themselves and paid by Facebook). The content creators will share 55% of the ad revenue while 45% goes…
2017 ASE (Affiliate Summit East) parties
As usual, the Affiliate Summit conference comes with a few parties open to all, as long as you RSVP. Note there are a few other private invite-only events but we will not be listing those here. The Share A Sale party is free to all ASE attendees, but you must bring your badge for entry…
Google adds ad “filter” to Chrome starting in 2018
In a somewhat controversial move, Google has announced that starting in 2018 their Chrome brower will have an ad “filter” installed. Ostensibly the purpose is to clean up sites that load banner ads that due to poor coding take forever to load and create a negative browsing experience. In general this is a good idea….