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TikTok to offer Creators option to Sell Ads
Today Tiktok announced that it is coming out with a new product for creators/publishers that will allow them to sell ads next to their posts. To be known as ‘Pulse Premiere’, this will allow creators to 50% of the revenue from video ads appearing in the creators feed after their posts. Only creators that land…
Spotify to Test Video Podcasts
Breaking away from their audio-only format, music streaming giant Spotify is testing video podcasts with two YouTube stars: Zane Hijazi and Heath Hussar, hosts of Zane and Heath: Unfiltered. Spotify told Engadget of the test: “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those…
Chrome to Sunset Use of 3rd-Party Ad-Targeting Cookies
Search engine giant Google has revealed plans to make obsolete an important tool used by advertisers for tracking users around the Internet. While this move will increase user privacy, it will also disrupt the publishers and marketers who are currently reliant on the company’s advertising products. Google, a subsidiary of Alphabet Inc., stated that it…