In response to advertiser complaints, YouTube plans on imposing stricter criteria for the types of videos that can earn revenue and additionally will introduce a new process to vet for the top-shelf videos it offers advertisers. New minimum requirements to participate in the advertising sharing program is that user accounts must have more than 1,000 subscribers…
Tag: youtube
YouTube revises algorithm to show ads on more sites
Earlier this year after the advertiser outcry after their ads were shown on offensive videos, YouTube took the step to limit the videos that ads were being shown on. After much work, YouTube has released a new advertising algorithm which improves the targeting for the sites advertisers ads will be shown on. This should also…
Facebook adds YouTube-like ‘Watch’ tab
Launching August 10th for select US Facebook users before rolling out to other areas, Facebook has added a Watch’ tab to its home page. The page showcases videos made by a small number of content creators (by themselves and paid by Facebook). The content creators will share 55% of the ad revenue while 45% goes…