In response to advertiser complaints, YouTube plans on imposing stricter criteria for the types of videos that can earn revenue and additionally will introduce a new process to vet for the top-shelf videos it offers advertisers. New minimum requirements to participate in the advertising sharing program is that user accounts must have more than 1,000 subscribers and 4,000 viewing hours consumed over the prior 12 month period.
In addition, Google stated that individual moderators will review every single video posted to the Google Preferred program.