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TikTok to offer Creators option to Sell Ads

Posted on May 3, 2023

Today Tiktok announced that it is coming out with a new product for creators/publishers that will allow them to sell ads next to their posts.

To be known as ‘Pulse Premiere’, this will allow creators to 50% of the revenue from video ads appearing in the creators feed after their posts.

Only creators that land in the highest 4% of traffic will be able to participate. However these ads will be shown after all TikTok posts. In addition, a select number of publishers i.e. Conde Nast and NBC will be invited to participate as well.

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