Uber recently sued advertising agency Fetch Media Ltd. alleging the firm improperly billed Uber for “fake” online ads and took credit for app downloads it did not generate itself.
After Uber filed the suit, Fetch’s founder and CEO, James Connelly, said in a statement to AdAge that the agency was “shocked by Uber’s allegations, which are unsubstantiated, completely without merit, and purposefully inflammatory so as to draw attention away from Uber’s unprofessional behaviour and failure to pay suppliers.”
Uber is said to be looking for over $40 million in damages based in part that after Uber asked Fetch to cease ads on sites such as Breitbart that the number of downloads (which Uber owes $ for each instance) did not decline.