Earlier this year after the advertiser outcry after their ads were shown on offensive videos, YouTube took the step to limit the videos that ads were being shown on. After much work, YouTube has released a new advertising algorithm which improves the targeting for the sites advertisers ads will be shown on. This should also…
Tag: ads
Google bans addiction/rehab keyword bidding
In somewhat surprising but not unwelcome news in some aspects, Google has recently banned Adwords customers from bidding on generally all rehab keywords. Recent media articles include a major expose by The Verge apparently helped trigger the ban along with multiple complaints from some of the more upstanding participants in this space. As just one rehab…
Google adds ad “filter” to Chrome starting in 2018
In a somewhat controversial move, Google has announced that starting in 2018 their Chrome brower will have an ad “filter” installed. Ostensibly the purpose is to clean up sites that load banner ads that due to poor coding take forever to load and create a negative browsing experience. In general this is a good idea….